Its relatively easy to find products to sell in your store. Then why aren’t retailers jumping up for joy and living the high life? Online shopping and competitive markets are reasonable excuses but the problem is closer to home.
It’s all about the experience. You can buy a good drink from any of hundreds of bars around Melbourne. The Honey Bar thrives because they’re all about the experience (just ask anyone who’s ever dropped in for a drink or bite to eat).
The challenge is to look at how you can maximize the experience of a customer when they buy a product that they could easily get somewhere else.