For Christmas my parents bought me a new sunlounge for the pool. Now as you know I can’t turn off my marketers brain so when I opened the box and put the chair together I couldn’t help but notice a fantastic marketing partnership that put a complimentary product right in front of my eyes when it was most relevant.
What they did well
- They put their product in front of their market when it’s most relevant
- They explained why you need it (preserves look, prevents cracks)
- They made you feel confident in using it (easy instructions)
- They showed you where to buy it
- They had the guts to approach another company with their offer (the most important of all)
What’s preventing you from starting a similar marketing partnership?