Marketing Plans

Marketing plans are essential to any successful small business.

We can develop a marketing plan from start to finish for your business, identifying where your budget is being wasted & the best ways for you to get the most out of your business.

Marketing Plans help you to…

  • Identify where your customers are
  • Identify what messages customers respond to
  • Identify how to target customer segments
  • Develop a clear brand
  • Eliminate wastage in your marketing budget
  • Get more out of your existing marketing tactics
  • Identify new, low-cost marketing tactics

What should be in a Marketing Plan?

Our marketing plans will detail your market (size, demographics, psychographics, etc.), your competitors and your market perception.

From there our team of small business specialists develop a marketing strategy that will meet and exceed your goals (increase sales by XY%, increase repeat sales by XY%, launch a new product, etc.).

Our marketing plans often range from 25 – 30 pages in length but aren’t weighed down with marketing jargon that you need a degree to understand. They are written for small business owners like you.

A unique highlight of your marketing plan is our carefully developed promotional plan, listing and practically describing dozens of marketing tactics that we have developed for your business.

Upon finishing your marketing plan, we sit down with you and work through the plan, ensuring that your team is able to incorporate your marketing strategy into your business. We give you a 25% discount for using any of our services in the future and are always open to discuss any marketing questions that you don’t have. What does this mean? It mean’s that you don’t just end up with a document, you end up with an easy path to acting on all of the ideas that we develop for you.

The typical contents of your Marketing Plan

The contents of our marketing plans are determined on a case-by-case basis. A typical marketing plan by Engage Marketing goes into great detail on the following topics to ensure that you understand your market and promote yourself effectively.

  1. Executive Summary
  2. Vision Statement
  3. The Market
    1. Market Description
    2. Growth Drivers
    3. Market Trends
    4. Challenges
    5. Competitive Analysis
    6. PEST Analysis
    7. SWOT Analysis
    8. Opportunity Statement
  4. The Customer
    1. Customer Segment 1
      1. Customer Profile
      2. Geographic
      3. Demographic
      4. Psychographic
      5. Value Drivers
      6. Decision Process
      7. Support Requirements
      8. Price Sensitivity
    2. Customer Segment 2
      1. …
    3. Ideal Customer
  5. Marketing Strategy
    1. Marketing Messages
    2. Branding
    3. Product
    4. Price
    5. Place
    6. Distribution
    7. Personality
    8. Customer Service
  6. Marketing Promotion
    1. Goals
    2. Promotional Tactics
    3. Action Plan
  7. Conclusion

Why you should use us to develop your Marketing Plan

It’s all we do and we’re damn good at it! All day long we do marketing plans for small businesses. We use our experience in small business and working for big business in a past life, to give you a plan that will make a MASSIVE difference to your business.

Make an enquiry and we can get started on taking your business to the next level.

Marketing Plan Pricing

Marketing Plan Business Pricing

Payment Terms

We understand that cash flow is a major concern for every small business. As a result we’ve created payment terms that you won’t find with any other marketing consultant. Usually you have to say you can’t afford a proposal before a consultant will offer you payment terms that help you out, but we’re offering them up front, to everyone. We spread your payment out over months so that you can pay for our services with some of the extra sales that you made from our marketing.

Want to pay it all up front? No problem. Well reward you with some free consulting for the future.

See our Payment Terms that help you pay for our services with some of the extra sales you make from our marketing.

How much value will I get from your plan?

Look around at other Marketing Plan consultants and marketing experts. Are any of them offering their prices on their website? We’re up front with our prices because we know, and our clients and past clients know our value. Marketing is the most important aspect of any business. Without marketing, nothing else matters.

Our marketing plans aren’t just full of words explaining what you do so that you can impress the bank manager. They’re full of dozens of practical ideas, 100% tailored to your business that will win you new clients, get the most out of existing clients and improve your word of mouth spread. The ideas in your marketing plan aim to pay for our services many times over. Make an enquiry to start talking about improving what you get out of your business.