Whether it be through your in-house marketing team or an agency that you outsource to, they’re always going …
Small Business Marketing Blog
When does good customer service become good marketing?
We all wish we could have grade A customer service. As good as that sounds it doesn’t always …
You’re more than your product
Its relatively easy to find products to sell in your store. Then why aren’t retailers jumping up for …
The perfect marketing partnership
For Christmas my parents bought me a new sunlounge for the pool. Now as you know I can’t …
Adjust your marketing spend before it’s too late
Many business owners (especially those that hate marketing and just want to see the phones ring) neglect their …
Online marketing learnings from Pubcon
I recently returned from a trip to a largest gathering of Search Marketing professionals in the world, Pubcon …
Brand association – whats involved?
Day in day out we’re faced with big brands pushing sponsorship and branded content upon us. It’s a …
What Steve Jobs taught us about small business marketing
The late Steve Jobs was arguably the world’s most effective marketer. I can comfortably admit that Engage Marketing …
Forget where. Ask why
Sales are slow. You just brought a new employee in. You want more sales. The first thing that …
Surround your product in your story
After securing two new contracts yesterday morning, I felt that I deserved a reward. I pulled the car …