Engage Marketing Blog

Are you spending thousands on your council Leader newspaper advertisements? Stop!

Have they shown any sign that they’re making you more money than you have spent on them? How many sales have you made from the ads? What could you do spending that money in other marketing areas?
Lets assume your Leader budget is $2500 per year. [...]

1. It provides a view from outside the business (without the blinkers on)
2. We know what works and what doesn’t
3. We understand the ROI on where your spending your marketing
4. We save you the years of trial and error
5. We implement multiple marketing channels that mean you don’t have to rely on just one aspect [...]

No seriously, pass your business idea past some kids. Their minds haven’t been altered just to accept things as they are presented to them. Instead they will give you the most honest feedback of all and get straight to the most obvious point.
Maybe for 9 out of 10 of you, nothing useful will come of [...]

I’ve been on Twitter for about 2 months now (Follow me on Twitter) and for me the juries’ still out on its long term benefits. It’s definitely got its uses but its a social platform that you need to both understand and be dedicated towards.
The problem is that most small businesses (and big for that matter) [...]

There are plenty of talented personalities out there, but Oprah stood out because she had a story. On the other hand there are plenty of average businesses out there but they have great stories. That might be of how they came about, who they support or what change they’re trying to make on the world [...]

I was speaking with a new client today and the topic of customer satisfaction came up. This business has a really cool product and one that people want to talk about by nature – purely because its positioned differently to all of its competitors.
I started to say how much customer satisfaction and word of mouth [...]

If you haven’t seen Avatar, go, now! The 160 minutes spent down at my local cinema was undoubtedly the best movie experience of my life, eclipsing the magic of the Dark Knight and the power of Titanic.
As I write this article, the Avatar trailer comes on the TV, failing to do the movie justice and [...]

For those of you that haven’t heard of SourceBottle yet, get on it. As they describe it, it’s a “free subscription service that emails ‘call outs’ for sources from journalists and bloggers”. For example if i jump on the website now I can see that a magazine is looking to interview a Fashion Designer for [...]

I spend a lot of time on the Flying Solo forums, an online small business community. A decent proportion of the members of the website run online businesses, absent of any shopfront and often running out of a home office.
One question that I’m constantly seeing from these entrepreneurs is – how do i market my [...]

Marketing is simple.

Create something that will provide an outcome that people will have a desire for
Show them how it will benefit their lives
Convince them that they need it now and show them how to get it