Email Marketing can be a fantastic way of driving sales, building relationships and maintaining contact with your market. Here are 7 Tips on Building your Email Newsletter database. Ask customers when they make a purchase – Ask your customers if they would like to hear from you via email or snail mail when they are [...]

I read a post today on the fantastic Sweat Equity marketing blog that inspired me to write this post. Before you get any further, I suggest reading Trevor’s post ‘Wanna get heard? Pick a fight!‘, before coming back One of the key principles of Guerrilla Marketing is to use your strengths to target your competitors [...]

Over the past 6 months we’ve been lucky enough to build up quite a following on this blog. Our goal is of course to make this Australia’s no.1 Small Business Marketing blog. We would love to see more of you commenting on the blog, just as Andrew from Pragmetric has in our post ‘Fit! Gym [...]

Customer feedback helps us to identify our own shortcomings and to move forward to develop a better product or service. Why not try to work through your competitors customer feedback to identify where customers would like improvement? Even the smallest complaints or suggestions could identify a new segment that you could take advantage of. How [...]

Every now and then we have an idea that we really love, but don’t have a client in the industry to make it work. Rather than letting our ideas go to waste we like to publish them on our blog for the world to see. Todays idea is for any business that deals with swimming [...]

Last week we wrote a post titled ‘How can you go Guerrilla‘. I’m happy to report that when voting in the federal election last Saturday, I saw a fantastic example of Guerrilla Marketing by a local business. Fit! Gym have been operating their second location in the outer east-Melbourne suburb of Mount Evelyn for around 6 [...]

In marketing it’s often tempting to communicate all that we can about what we’re selling. We’re so involved in what we do that we want everyone else to know about it. The problem is that more often than not, we say too much. There is nothing wrong with keeping your marketing copy short and sweet, [...]

Regular readers will know that we LOVE guerrilla marketing. Unfortunately we find that most business owners that we speak to aren’t familiar with the term or the marketing mindset that is Guerrilla Marketing. What is Guerrilla Marketing? Guerrilla Marketing is a technique used to create marketing promotions that are highly creative and rely on human [...]

If you follow us on Twitter you might have seen that we took a day off a few weeks ago and headed up to Mt. Buller for a bit of fun & teambuilding. Unfortunately, the problem with being a marketer is that you can’t go anywhere without having your marketing eyes on. I ended up [...]

Marketing partnerships can come in all forms. We’ve categorised them as follows: Friends – Happy to pass on their details, recommend them to others and Tweet about their content (for Twitter users) Formal partners – Deliberately co-market their services, identifying ways that they complement each other in order to share marketing costs Suppliers – The [...]